Email Marketing Specialist

Location: Limassol, Cyprus

Work Type: Hybrid / Remote

Application Deadline: Open until filled

D.E. Lavoro Agency is partnering with a well-established international financial trading organisation operating within a highly regulated, performance-driven environment. The company provides online trading services and financial products across global markets, with a strong focus on data-driven marketing, customer lifecycle optimisation, and compliance-led communication strategies.

We are seeking an experienced Email Marketing & Lifecycle Specialist to lead the design and execution of multi-channel customer engagement strategies across email, SMS, and messaging platforms. The role focuses on acquisition, onboarding, engagement, retention, reactivation, and long-term client value.

This opportunity is suitable for candidates with proven lifecycle marketing experience, strong automation knowledge, and previous experience within online trading, brokerage, or proprietary trading environments.

Responsibilities:

• Develop and execute a full lifecycle marketing strategy aligned with business objectives across acquisition, onboarding, engagement, retention, and reactivation.

• Define campaign goals, audience segmentation, and channel strategy across email, SMS, and messaging platforms.

• Own the end-to-end communication calendar, including campaigns, seasonal activity, and product-related promotions.

• Design and optimise automated customer journeys, including onboarding, behavioural triggers, abandoned actions, post-engagement flows, upselling, cross-selling, loyalty, and churn prevention.

• Build advanced workflow logic, including triggers, conditions, segmentation rules, frequency controls, and suppression logic.

• Create and manage dynamic audience segments based on behavioural, transactional, demographic, and engagement data.

• Use AI-supported tools to improve campaign efficiency and performance while ensuring human oversight and quality control.

• Manage full campaign execution, including briefing, content coordination, template development, QA, and testing across devices and platforms.

• Run A/B and multivariate testing and translate results into actionable improvements.

• Monitor performance metrics including engagement, conversion, revenue impact, deliverability, and list health.

• Prepare regular performance reports with insights, recommendations, and optimisation actions.

• Ensure strong deliverability practices, including list hygiene, consent management, and authentication standards such as SPF, DKIM, and DMARC.

• Maintain compliance with GDPR, ePrivacy, CAN-SPAM, and internal data protection policies.

Requirements:

• Proven experience in lifecycle marketing across email and SMS channels.

• Strong understanding of marketing automation and customer journey design.

• Experience building segmentation strategies using behavioural and transactional data.

• Hands-on experience with CRM or ESP platforms such as HubSpot or equivalent systems.

• Basic knowledge of HTML and CSS for email editing and troubleshooting.

• Experience with A/B testing and performance optimisation.

• Strong analytical skills with the ability to interpret campaign data and translate insights into action.

• Understanding of email deliverability principles and best practices.

• Excellent communication skills in English, minimum B2+ level.

• Strong awareness of data privacy, security, and compliance requirements.

• Previous experience in online trading, brokerage, or proprietary trading environments is required.

• Background in financial services, fintech, or other regulated industries is highly advantageous.

• No strict academic requirements; practical experience and a proven track record are prioritised over formal qualifications.

Benefits:

• Competitive salary based on experience and skills.

• Performance-based bonus structure.

• Strong opportunities for professional growth and development.

• Collaborative and fast-paced working environment.

• 22 days annual leave.

• Comprehensive medical insurance from day one.

• Gym membership subsidy.

How to Apply:

To apply for the Email Marketing Specialist position, send your CV to marinos@lavoro.com.cy.