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PPC Manager

StavrianaN

Updated: Sep 23, 2024

On behalf of our client, a leading affiliate marketing company specializing in the online casino industry, we are looking to hire for the role of PPC Manager/SEM Specialist for their Limassol office.


The PPC Manager will be responsible for developing, implementing, and optimizing PPC campaigns to drive traffic and achieve marketing objectives.

 

Responsibilities:


  • Develop and manage PPC campaigns on Google Ads to drive partner traffic.

  • Conduct and lead A/B tests on ad creatives, landing pages, and campaign elements for optimization.

  • Perform keyword research to identify high-performing keywords and optimization opportunities.

  • Write compelling ad copy to maximize CTR and conversion rates.

  • Monitor and analyze campaign performance data, providing regular KPI and metric reports.

  • Implement bid management strategies to optimize ad spend and ROI.

  • Analyze competitor PPC strategies and industry trends to identify opportunities.

  • Collaborate with PPC, monetization, and sales teams to align strategies with marketing goals.

  • Stay informed on the latest SEM and PPC advertising trends and best practices.

 

Qualifications:


  • Minimum of 2 – 3 years of experience managing PPC campaigns on Google Ads.

  • Bachelor’s degree in marketing, business, or a related field.

  • Proficient in Google Ads, including search, display, and video advertising.

  • Strong analytical skills with experience using analytics tools.

  • Excellent understanding of PPC strategies and bid management techniques.

  • Ability to write persuasive ad copy and create effective ad creatives.

  • Strong project management and organizational skills.

  • Ability to work independently and as part of a team.

  • Excellent communication and collaboration abilities.

  • Experience with other PPC platforms (e.g., Bing Ads) and tools (e.g., SEMrush).

  • Familiarity with the online casino industry is a plus.

 

Benefits:


  • An attractive remuneration package provided according to experience.

  • On-site

  • Working hours: Monday - Friday 09h-18h

 

If you are interested in the above role, send your CV to kyriakos@lavoro.com.cy

 

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